Social Media and Emergency Management
Since we just did a tabletop and updated our Emergency Operations Plan–emergency planning is on my mind and this blog is a very interesting on the use of social media during Hurricane Sandy in a variety of states. A lot to be learned here….
Originally posted on idisaster 2.0:
Post by: Kim Stephens
Fairfax County, VA’s Office of Public Affairs published their Social Media “Metrics Report“ which provides a quantitative assessment of how well their social media presence was received during Hurricane Sandy (October 26-31 specifically). One of the more interesting components is the comparison to their social media numbers during Hurricane Irene, a big event for the Northern Virginia and Washington DC area.
Three items from this report stood out to me:
1. 384,651 Blog views to their “Fairfax CountyEmergency Information Blog.” That number is up from “just“ 51,000 views during Hurricane Irene. How did they do it? They simply posted information people needed. For example, I personally linked to one of their blogs posts “What to do if a tree hits your house” on the Facebook page I was helping administer during the storm. One citizen commented: “Thanks for posting this, I was wondering what to do if that happened.” (I’d like to point out that this kind of blog post could be written in advance.)